A blog can help an entrepreneur in promoting their business or authors in boosting their creative writing. The only question that sticks in our minds that " Is it an easy task to do?". 

Writing a blog without understanding the essentials is like throwing darts blindfolded. It rarely works, and even a single weak sentence can make your reader disappear in a heartbeat. Fortunately, writing a blog involves more than just finding the right words to convey your idea or thought. It is also following a path that will take you to your destination.

Would you like to deep dive into the blog which is about how to write an engaging blog?? 

1- There will be no applause if you do not understand what the crowd wants.

We all understand that why we are writing a blog. We are fighting our own battles to capture readers' attention and convey the knowledge that we believe we have. To get people's attention, we must first understand who we are speaking to, what they want to learn or read, and then tailor our writing to their specific needs.

 
2- Create a headline that captures the attention of the readers' interest.

Strong and engaging headlines will capture readers' attention. A successful blog usually features well-written headlines that attract readers to read further.

Before we begin writing our blog, we can study popular and current keywords related to the subject we will write about. To learn about trending words, we can use SEO keyword tools.

3- Make sure you grab the readers' attention from the first sentence.

Readers are unpredictable. They are known for taking a brief peek and then disappearing from our blog. We have to struggle to keep readers on our blog, and the manner we write our introduction has a great impact on how long they stay.

•             Begin with a short sentence or a question.

•             Set the pace and rhythm of your writing.

•             Keep your introduction short but compelling.

4- Let your voice be easily understood but effective.

We attracted readers to click on our headline, our intro hooked them down the page, and now it is time to deliver on all we have promised.

•             Choose the words which are appropriate for the audience.

To determine the language we will use, we must first understand our audience. We probably cannot be able to communicate with the audience if they do not comprehend the terms and phrases we are using.

•             Use subheadlines for pitstops.

Subheadlines serve the same purpose as headlines in that they must capture the readers' interest and encourage them to continue reading.

•             Choose a format for overall writing.

If we are explaining numerous approaches, steps, ways, we should keep the format consistent.

5- Decide the length of your blog according to the audience.

The length of a text is simple to define; the important distinction is what it implies. If we publish long, high-quality blogs of 1,500 words or more, we have a better chance of ranking in Google. However, if you believe you have effectively covered your issue, don't try to make it longer, keeping in mind that it should not be less than 300 words.