Laura Ayuso

Beko, Product Specialist

I'm a Product Manager with wide experience in Strategy and Product Roadmap. I have been working in Consumer Electronics & Home Appliances during last 10 years. My experience covers Product Management, Marketing, Trade Marketing and Consumer analysis in multinational companies. I am specialized in market research and competitors.

After graduating in Sociology and Marketing from Barcelona University (Spain) in 2010, I started my professional life in Market Research sector. Then, I had experiences in Trade Marketing in multinational companies. After completing a master’s degree in Marketing and Product Management I spent more than 7 years in the Consumer Electronics sector as a Product Manager and I was responsible for several projects in Spain and Portugal. I joined Arçelik Group in 2021 as a Product Marketing Specialist in Spain, leading Cleaning categories.


Mentorship with Innovation Champions 2022-1

“Mentorship Program with Innovation Champions” is a program that creates opportunity for startups to receive quality-mentoring from experts in their fields, get opportunity to validate your startup's value proposition and at the end of the of the program startup had chance to develop cooperation.