Melis Telli Gaudioso Tramonte

Beko, Senior Product Manager Free Standing

Born and raised in Istanbul, Turkey, found myself in Italy. Living in this colorful country, Italy since 2005 I can say that these 2 dominant Oriental and Occidental cultures made me ho I am today: creative but analytical, dreamer, and visionary but rational. My main motto is: "Do what you love. If you love your job, it's not job anymore. Continue to be curious and continue to learn. It's never late to learn and share your knowledge with everyone.

Product Development
Class of '86, with BA and MA on International Affairs and Diplomatics, specialized in Economy of Development (University of Bologna, Alma Mater Studiorum, Italy) - World Trade Organization (Saint Petersburg State University, Faculty of Economics, Russia). Started my professional journey in 2012 as a Product Specialist in Indesit Company for years in Indesit Company, I moved to Whirlpool Corporation EMEA office as Catagory Manager for Consumables and Accessories. Before joining Arcelik team, in Beko Italy's office, I was product manager of Home Treatment in the previous company. Joined Beko Italy team in 2018 as Product Manager of Beko brand, I can proudly say that today I am playing a significant role in the company being one of the responsible to achieve the target of 97MIO€ of turnover on Free Standing Business (almost half of the total turnover of Beko Italy). I have a 360° in the company from market and consumer research, benchmark, product definition, coordination with HQ and Plant and local team (Supply Chain, Sales, Finance and Trade Marketing). As a Product Manager I am responsible for the product from the idea creation till the distribution of the models to the shop floors and finally to end consumers. I am one of the coordinators on the agency and brand marketing in the phase of the launch of the projects.


Mentorship with Innovation Champions 2022-1

“Mentorship Program with Innovation Champions” is a program that creates opportunity for startups to receive quality-mentoring from experts in their fields, get opportunity to validate your startup's value proposition and at the end of the of the program startup had chance to develop cooperation.