Studied majors’ programs at Law faculty of Charles University in Prague, IT and statistics faculty of Economics University in Prague and upon completion of those already working as production and organisation personnel of major cultural events and creative for piloting start-ups in e-reading field. After finishing university studies in 2012 and an additional doctorate in social-economics studies fully engaged with co-founded digital advertising agency which developed into specialty unit implementing digital-first and mobile-first UX approach to companies and corporate branches in EU region. Finished MBA in Marketing at City University of Seattle in 2016. After 4 years of running agency moved to help one of the customers, Beko in the Czech Republic with market development. Throughout the 5 years Beko belongs to top brand with brand awareness and market share in the region, awarded event the top award for communication efficiency. Specialising in project management efficiency, process setup and creativity and innovation implementation into everyday business life the major focus is on combining traditional communication approaches with new emerging options for maximal efficiency. Managing team of product managers, marketers and production creatives while implementing creative co-brand cooperation across different fields and markets. Exploring especially within traveling and extreme sports is essential part of active nature, together with continuous learning of new skills across fields.