Mentorship Program

“Mentorship Program with Innovation Champions” is a program that creates opportunity for start-ups to receive quality-mentoring from certified experts in their fields, reach potential B2B customers and develop cooperation.

“Mentorship Program with Innovation Champions” is a program that creates opportunity for startups to receive quality-mentoring from certified experts in their fields, reach potential B2B customers and develop cooperation;

  • The program starts with a 3-day Speed Matchmaking process.
  • Provides a 2-month long-term mentoring for matching start-ups and mentors.
  • It creates the opportunity for start-ups to receive mentoring from certified mentors in business development and technical fields.
  • Arçelik offers the opportunity to collaborate with business units.

Certified mentors, who have expertise in different fields such as Strategic Communication, Marketing, Business Development, Sales, Intellectual Property, Data and Artificial Intelligence, UX/UI Design, Structural Design, Hardware Design, develop multi-directional solutions to different start-ups and towards the problems they encounter.

Expertise and Technology Focus Areas



Sales and Marketing


  • Applications

    1-20 June

    Partners guiding entrepreneurs in related fields to the program.

  • Application Acceptance

    20-23 June

    Accepting applications from entrepreneurs in related fields.

  • Rapid Match

    23-25 June

    Ventures accepted into the program meet with mentors during the rapid matching process.

  • Mentoring Process

    25 June - 30 September

    After the rapid matching process, ventures carry out long-term mentoring meetings with mentors.

  • Closing

    15th of October

    Ending the program with a feedback session with Mentors and Ventures.

Mentors & Jury


Working in the field of hardware design at R&D department of Arçelik.


Expertise in additive manufacturing,and other rapid prototyping technologies.


Banu Güz


Team leader in Product Management CE.


Specialised in international sales, marketing and customer experience, omnichannel transformation


User Experience Design & Interface Team Lead.


intellectual property processes, patent, brand, design & licensing


Director in Innovation departmentGarage Innovation Hub Director, Innovation Champion, AI, IoT, everything digital Enthusiast, Ever-learner, Mother, Wife


Acts as the R&D group manager on global market development in China.


Leader of the basic sciences department in R&D.


Product management and purchasing manager of Consumer Electronics.


Responsible for global development of the communication strategy.


Experienced in R&D, product development and project management. Interested in sustainable design & design thinking methodologies. NFT & blockchain enthusiast


Working as a marketing business development manager.


Works on HW tests and approval of e-cards, EMC, safety tests, and certification.


Ayhan Ak

Since September 2016, he has been leading the company's digital transformation with the development of smart and connectable devices as the IoT Platform Program Manager responsible for the development of Arçelik Smart Products at the Center R&D. He works on developing new products/services and business models with product data from product design, production processes, development of mobile and cloud services.


Structural and System Design Team Leader and then R&D Manager.


Manages the African Region Group Marketing activities.


Manages projects about energy and sustainability.


Leads the Process Digitalisation and Digital Products & Services.


A customer obsessive, data lover, business transformation & e-commerce leader with 20 + years experience in both local & multinational companies.


Director in the Supply Chain Directorate.


Experienced in Production Process, Product/Component design.


My expertise are: media relations management, content development, crisis management, leader communication, project development.

"How Can We Support?"



By participating in the Mentoring Program, you can meet with certified experts in Arçelik, choose the right mentor for you, and receive mentoring support for two months on the issues you will determine together. You can have conversations about all your problems on many different topics, such as commercializing your business idea, validating it, and reaching the customer.


Frequenty Asked Questions

Answers to all questions about the programs are here!

Applications to the program are accepted through program partners. Program applications cannot be made on the website.

The main purpose of the mentoring program is to support your venture with mentorship in certain areas. At the end of the program, you can discuss with your mentor how to progress in cooperation and get support for being directed to different departments.

For mentoring meetings, you will use the Mentornity platform. Accepted ventures will be able to log in to Mentornity and conduct all interviews during the fast matching and long-term mentoring processes.